Derimod | Mother’s Day Propagation Study


The brand wanted to spread its ad for Mother’s Day. With the media plan, we rolled up the sleeves to stay away from the ad mold that was not seen for more than 5 seconds!


We knew where the relevant audience was for Mother’s Day. We created unique content for women’s forums and mother-child groups. In addition, we did not pass “sözlük” and list content sites. All of our work was the leading part of our commercial film.


We have removed the Skip-ad button from our lives and at the end 500,000 people interested in the topic interacted with our ad.