Derimod | Mothers Day
Propagation Study
brief
The brand wanted the commercial it produced for Mother’s Day to spread organically. We rolled up our sleeves to get rid of the ad pattern with media buying that doesn’t watch more than 5 seconds!
approach
We were aware of where the relevant audience was for Mother’s Day. We produced unique content for women’s forums and mother-child groups. In addition, we did not pass the dictionaries and list content sites empty. In all of our works, we had a commercial film in the lead role.
results
We removed the skip-ad button from our lives, and enabled our commercial film to be interacted with by 500 thousand people.
interaction rate
increase
access rate increase
in our follower count
increase
interaction rate
increase
access rate increase
in our follower count
increase
